Short links for marketing
Short links for marketing campaigns
Short links for marketing campaigns are branded, trackable URLs you share across social, email, SMS, and print to drive and measure clicks. With fewly you can brand links on your own domain, add UTM parameters, generate QR codes, and see real-time performance per channel — so you know exactly what's working.
Where marketers use short links
- Social media bios, posts, and stories
- Email and SMS campaigns where space is tight
- QR codes on print, packaging, and events
- Paid ads and influencer collaborations
- Link-in-bio pages and landing-page CTAs
- Internal docs and partner sharing
Best practice: one link per channel
If you share the same short link everywhere, you lose visibility into where clicks come from. Instead, create a channel-specific link for each placement — one for Instagram, one for your newsletter, one for the printed flyer — so your analytics show exactly which channel drives results. fewly makes this fast with bulk creation and branded back-halves like go.acme.com/spring-instagram.
Add UTMs without ugly links
UTM parameters tell your analytics which campaign drove a click, but they make URLs long and messy. A short link hides that complexity behind a clean, branded address while still passing the UTMs through to Google Analytics. You get attribution and a link people actually want to click.
Frequently asked questions
- Why use short links for marketing campaigns?
- Short links are cleaner, more clickable, and trackable. Branded short links can raise click-through rates by around a third, and per-channel links let you measure exactly where your traffic and conversions come from.
- How do I track which channel a click came from?
- Create a separate short link for each channel, or add UTM parameters to the destination. fewly records clicks, referrers, devices, and locations per link in real time, and your UTMs flow through to tools like GA4.
- Can I use short links for offline and print campaigns?
- Yes. Generate a QR code for any fewly link and put it on flyers, packaging, or signage. Scans count as clicks, and you can change the destination later without reprinting the code.
- Do branded links really get more clicks?
- Industry data consistently shows branded links outperform generic ones — often by 30–39% — because a recognizable domain builds trust at the moment of the click.