fewly

Reading your analytics

Click Analytics in the left menu. This guide explains every part of the page, from top to bottom.

Available on: All plans. Free keeps 30 days of history and paid plans keep a year.

The four numbers at the top

The Analytics page
  • Clicks: every time someone opened a link. The arrow compares with the same number of days just before.
  • Unique visitors: different people, counted once per link per day.
  • QR scans: clicks that came from one of your QR codes.
  • Conversions: sign-ups or sales, if you've set up conversion tracking.

Choose what you're looking at

The controls at the top right change the whole page. Pick all links, one campaign or one tag, then a date range. Share makes a report for a client, and Export downloads a summary, every single click or a PDF.

Live

The newest real clicks, seconds after they happen: place, link, source and device. Leave it open on launch day.

What your numbers say

Plain advice drawn from your own numbers, such as your busiest hour or which pages are broken. It needs at least 20 clicks to say anything, so a handful of clicks can't mislead you.

The boxes

Boxes for links, location, traffic sources, devices and busy hours
  • Links that got clicks: your links, ranked. Click one to see only its numbers.
  • Location: countries, regions, cities and languages. Use the small tabs at the top of the box.
  • Traffic sources: the sites that sent the click, link or QR, and your UTM tags.
  • Devices: phone or desktop, then system and browser.
  • When people click: darker squares mean more clicks. Post at those times.

Each box adds up to your total clicks, so nothing goes missing. View all opens the full list with a search box.

What "Unknown" and "Direct" mean

  • Unknown: we couldn't work out the place or system for that click. A VPN, a private relay or an unusual browser usually causes it.
  • Direct: no website sent the visitor. Links typed or pasted, and links opened from most apps and from email, look like this. It's normal for this to be large.

Why bots are left out

Link previews in WhatsApp, Slack and email scanners "open" your links without a person being there. fewly spots them and leaves them out. The small line at the bottom of the page says how many.

If something isn't working

The numbers look lower than I expected
New clicks reach the boxes within about a minute. Clicks from bots aren't counted. Check the date range, too.
The link list and analytics disagree
The Links page shows all-time clicks. Analytics shows only the date range you picked.
UTM tabs are empty
Those tabs only list tagged clicks. Add tags with a campaign.

Still stuck? Contact us and tell us what you tried.